Advertisement: Product Enhancement
(limescale remover)
Category: Television Commercial

Collaboration with Sleepery, a Maya-based
3D design studio.

Unilever comes up with a thick new formula. It is important
to create a "space" for the viewer, so that the benefits can
be explained without the distraction of thoughts, such as "ugh, why
do I need to think of this, between watching my favorite soap," or
"who cares about lime scale when I can't even afford car insurance."

Clip from a 30 sec commercial,
designed for prime time UK television, © 1999